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May 28th Internet Marketing

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How Much Do Facebook Fans Still Matter?
I know there’s a growing sentiment that Facebook fans no longer matter. This claim tends to be shouted loudest by those who also claim that organic reach is dead (it’s not). While I’ve long supported the notion that fans still matter — and matter a lot — my opinion is starting to change, at least when it comes to Facebook ad targeting. Read More

How to Turn Your Blog into an Unstoppable Sales Machine
Did you start your blog because you wanted to make more sales? You could be a local fencing company that wants to boost sales in a specific location, or a writer who is looking to get more attention to her new book on Amazon. Blogs still sell things. Read More

Why People Just Aren’t That Into Your Landing Page [PODCAST]​
As marketers, it’s super easy to get caught up in our data and analytics. Sometimes, we’re watching our click-through and conversion rates so closely that we lose sight of the fact that there are people behind every click. Real people with real emotions. Read More

Deconstructing the App Store Rankings Formula with a Little Mad Science
After seeing Rand’s “Mad Science Experiments in SEO” presented at last year’s MozCon, I was inspired to put on the lab coat and goggles and do a few experiments of my own—not in SEO, but in SEO’s up-and-coming younger sister, ASO (app store optimization). Working with Apptentive to guide enterprise apps and small startup apps alike to increase their discoverability in the app stores, I’ve learned a thing or two about app store optimization and what goes into an app’s ranking. It’s been my personal goal for some time now to pull back the curtains on Google and Apple. Yet, the deeper into the rabbit hole I go, the more untested assumptions I leave in my way. Read More

Realistic SEO – Understanding Rank Potential
Forrester Research projects U.S. consumers will spend $327 Billion online in 2016. With Google seeing approximately 7.1 Billion searches per day globally* (between mobile, desktop, and tablets) we can approximate that every single query in the U.S. is worth $1.26 (based on U.S. representing 10% of world’s internet users). Read More

How to Spot a Typo at Nine Yards
Proofreading is like writing’s less glamorous sister: it gets less time, attention and far fewer dates to the prom. Okay, so that comparison got away from me, but the point still stands. Read More

6 Actionable SEO Tips
Technical SEO has clearly been one of the pillars that enabled many businesses to thrive in the information age. With 3.5 billion searches being made each day (which is still stirring towards a consistent growth pattern); it only proves how more significant – and more competitive – search optimization will be for many businesses in the years to come Read More

Google’s Mobilegeddon: The Best Excuse to Repurpose Old Content
This is a guest contribution from Mike Canarelli. For bloggers looking to refresh or repurpose old content, after the April 21 release of Google’s “mobile-friendly” update comes at the perfect time and offers tremendous benefits. Gloomier prognosticators have nicknamed the update “MOBILEGEDDON” (yes, typically in all caps) because of its potential to disrupt 40% of all online searches—specifically those queried from mobile devices. Read More

Using Emojis in Ad Text Boosts CTR!
Emojis have become ubiquitous in text messages, private online messaging, and even blog posts and other written communications. But did you ever think Google would allow them in AdWords ads? We recently discovered that AdWords is, in fact, allowing emojis in some ads. Our data scientist Mark Irvine ran some tests this week using (willing) client accounts and we have some early – and promising – results to share. Read More

17 Content Marketing Tips for Any Size Budget
Producing content when you have a big budget is easy. Producing the right content for your audience on any budget is the tough part. I realize small businesses have resource constraints and their own special set of challenges. But there are plenty of examples of small-business content marketing successes. Read More

Keeping PPC Accounts Fresh
Q1: How do you combat the client notion that account activity has become complacent (whether that be after 6 months, 1 year, etc)? Read More

Content Marketing And The Rise Of The Citizen Storyteller
For companies to make the transition from telling stories to creating brand experiences, they have to focus on the power of amplifying the essence of their brand story. Confining storytelling strictly to the brand or PR teams limits the value and impact that can be had. Read More

5 Ways to Standout on Social Media with a Bootstrap Budget
Social media is crowded. Most of us make an assumption that this makes it much harder to standout, or that to standout you have to spend thousands of dollars.
Our natural tendency is to pay for attention, because that is how we are programmed to think thanks to traditional advertising. Read more

The 6 Easiest Video Editing Tools for Small Business Maketers
The surge of videos on social media and content marketing channels has come quickly. In the past year alone, Facebook has averaged more than 1 billion video views each day. Video has become go-to visual content for a huge number businesses and brands. Read More

Not All Hashtags Are Made Alike: Twitter vs. Instagram vs. Facebook
Unless you’ve been completely avoiding social media for the last few years, you probably know at least a little something about hashtags. By adding a descriptive hashtag to your status update, tweet or upload, you make it easier for people to follow the conversation on a particular topic. And in the case of Internet marketing and growing your online presence, hashtags can also help you expand your audience and get noticed by people who are interested in what you have to say. Read More

How To Plan A Personal Brand That Works For You
In Houman Harouni’s recent article critiquing the format of TED talks, he brushes lightly on the idea of self-commoditization, and how that was once a distasteful thing. That ought to make some readers squirm; personal branding has become the default setting, it seems, for online existence. Read More

Why Link Building Is NOT the Future of SEO
Over the years, SEOs focused all their attention on link building. Why? Because it impacted rankings more than anything else. Although links still help with rankings, the big misconception in the search world is that the majority of your time and effort should be placed on building links. So, if building links is not what you should be spending your time on, what is? It’s user experience—because it will impact rankings more than anything else. Read More

Why You Really Need to Use Facebook Power Editor for Ads
Do you want more control over your Facebook advertising? Facebook provides an Ads Manager for creating your day-to-day ads. But… If you want more advanced options, you will need to use the Facebook Power Editor. There was a big tree my wife wanted me to cut down, one day. As I have no patience, within five minutes, I was up cutting down the tree. Read More

5 Reasons Why It’s Practical and Profitable to Share Your Expertise Online
We were silent as the car left the coziness of our home to the bright lights of the train station. I’d never been so anxious. At the drop-off bay, I opened the door to leave and gave a barely noticeable lurch … barely noticeable. My husband looked at me with wide eyes. “Did you just throw up in your mouth?!” “No …” (I lied.) And so I went, to run the copywriting workshop that made me (almost) decide to give up live workshops altogether and only teach online. Read More

Digital Marketing & Analytics: Five Deadly Myths De-mythified!
In a recent set of keynotes and consulting engagements in the US, UK and Canada, I’ve had an overwhelming feeling that in very fundamental ways some companies make imprecise choices when it comes to their digital strategy. Not because they don’t have enough money or opportunity or people. But, simply because their broader framing of what the problem was, and what their chosen solution would deliver. Read More

Social Media Marketing Trends Gaining Traction in 2015: New Research
Do you track social media marketing trends? Are you wondering whether predictions for 2015 are proving true? In this article you’ll discover findings from recent studies to help you gauge whether your social media marketing choices are on track. Read More

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