Growth Hacking Reference Including Case Studies, Strategies, and more
There are a plethora of online resources on growth hacking to broaden your understanding and learn from the “masters.” Here are some of my favorites to get you started:
- “What is ‘Growth Hacking’ Really?” by Josh Elan at com/what-i-learned-building/f445b04cbd20
- “Defining A Growth Hacker: Three Common Characteristics” at com/2012/09/02/defining-a-growth-hacker-three-common-characteristics/
- “The Definitive Guide to Growth Hacking” at quicksprout.com/2013/08/26/the-definitive-guide-to-growth-hacking/
- “Defining A Growth Hacker: Debunking The 6 Most Common Myths About Growth Hacking” at com/2012/12/08/defining-a-growth-hacker-6-myths-about-growth-hackers/
- “Defining A Growth Hacker: Building Growth into Your Team” at com/2012/10/21/defining-a-growth-hacker-building-growth-into-your-team/
- “How to Hire a Growth Hacker” at aginnt.com/post/64205739421/how-to-hire-a-growth-hacker#.U2_ZiK1dXR1
- “13 Critically Important Lessons from Over 50 Growth Hackers” at kissmetrics.com/lessons-from-growth-hackers/
- “What is a Growth Hacker? Does Your Startup Need a Growth Team?” at caneelian.com/2012/10/30/what-is-a-growth-hacker-does-your-startup-need-a-growth-team/
Like all things online, these links can go away thanks to the changing nature of the web, but the links were all good at the time of this writing in mid-2014.
Growth Hacking Itself Will Evolve
Growth hacking is itself an evolving and changing field. Even the definition of what it means to “grow” is changing in the face of the growing mobile revolution.
Experts predict that by the end of 2014, there will be 90 million tablet computer users in the United States alone. Some of these people may lead their entire online lives without ever sitting down at a conventional desktop PC or opening a laptop.
Knowing this, optimizing a user experience for the tablet generation will be much different than tailoring a site to meet the needs of a PC user. A good growth hacker doesn’t just stay on top of trends of this nature, but anticipates them and factors them into their ongoing strategy.
That is both the daunting and exciting aspect of this new approach to marketing in the 21st century. It’s no longer a matter of thinking outside the box, but of redesigning the box, or even asking, “Why do we have a box in the first place?”