Email Marketing Services
There are a lot of really good quality companies in this space and in all honesty you probably will not find much difference between the main leaders.
The email service provider will provide everything you need to run a successful email marketing campaign and autoresponder series.
They will help you create the sign up box and give you a few different ways you can present it. Some will give you the code to install yourself, others will host it, or you can choose. But most of them are now really easy to use with WYSISWYG (what you see is what you get) technology. They have tried to simplify it so that even the most non-technical person can use it easily.
These providers will help you automate the whole list building process and make it super easy for you and your subscribers. They’ll manage unsubscribes, bounced emails and ensure your emails are sent from trusted servers.
The main Email Providers are
- http://www.iContact.com (I wouldn’t use if you promote affiliate offers)
These providers vary by price and features. Also most will not let you import a lot from another provider unless they are double opt-in (a person enters their email address, the software provider sends them an email asking them to confirm they wish to receive the newsletter by clicking a link – it lowers subscribers but improves your list’s quality!)
Although I personally will recommend one above all others, http://www.activecampaign.com
I used use Aweber and had since since about 2001 and built every major list I own using them (including the ones that go well into the tens of thousands) I have sent millions of emails using their service and cannot rate them high enough. I found their deliverability rate to be excellent.
However the functions you now have with http://www.activecampaign.com make it worth changing. I have now used them for 3+ years and rate them very highly.